Knowledge Weekly Guide to Customer Relationship Management

Management Guru Peter Drucker once said "The Future is already taking place somewhere, managements just has to open their eyes, spot it and integrate it into their business processes to serve the customers".

In today's rapidly digitalizing world customer relationship management is fast gaining prime importance, gone are the days when customers like to lap up what the big corporate houses were offering them. Today they are looking for best bargains, customer friendly product design and selling processes.

In the digitalized world with comparative websites price comparison has moved to the next level now not only people can compare prices of different shops but they can also bid for products on website like e-bay. One of the glaring examples of people power this holiday season was price of Wii, Nintendo gaming console. As there was short supply in market due to excess demand the prices bided on E-bay were at 20 percent premium. Similarly due to cooling down of initial euphoria Apple has to cut down the prices of its iPhone by around 30 percent so that it can boost the sales.

Secondly customer friendly design today has taken new dimension; from customer friendly it has moved to customer integrated design. More and more companies are incorporating the views of its customer in designing the product. The most prominent example can be open design submission asked by the Bangalore authorities in India of the forthcoming metro railway project. It has asked the citizen to submit design which they believe best represent the culture and essence of Bangalore - an Indian silicon valley.

Finally the customer wants the selling process to be designed as per their convenience. This is one area where companies have most to innovate. Differentiation today is not significant and customers are clearly unsatisfied - they don't want to stand in checkout lines, they don't want the insecurity of internet payment, and more importantly they want organizations to treat them as valued proposition then a necessary evil.

Selected CRM Articles

10 Steps to Success With On-Demand CRM

What are the 10 steps to successfully implementing on-demand CRM? Here's a great methodology. [Read full article]
 

All About CRM is devoted to collecting and compiling useful and relevant articles about customer relationship management. CRM is a complex topic that is ever evolving, as you surely know. We look for the ">best CRM articles to include in one convenient, easy-to-use site. [Read full article]
 

Salesclerks Can Defeat the Best CRM Solutions

All business efforts and top-notch CRM solutions go to waste when sales clerks get their "I can't see you" act up. If you're wondering why customers are going somewhere else to dump their money despite management and CRM efforts, try snooping on your sales clerks. The problem might be right there. [Read full article]