Key Features of CRM (Customer Relationship Management)

CRM (Customer Relationship Management)

CRM (Customer Relationship management) is all about the theory used by companies to administer and manage their customers, partners, vendors and other stakeholders efficiently.

Features of CRM

CRM is made up of three key features, which are Operational CRM, Collaborative CRM and Analytical CRM.

• Collaborative CRM is to directly communicate with customers without inclusion of any sales or service representatives.
• Analytical CRM is to investigate customer data for a vast range of reasons and functions.
• Operational CRM deals with providing complete front office support to sales, marketing and similar services.

The communication with the customers is recorded and added to the customer’s contact history database and can be easily retrieved for future reference. The biggest benefit about maintaining this contact history is that the customers can easily contact with the service personnel without having to repeat any of the earlier communication or information.

That is why CRM software is used popularly in call centers or BPOs for supporting the call center staff.

Direct interaction is carried out with collaborative CRM that includes feedback from the customers and reporting of issues if any. This interaction can be carried out through a variety of channels like email, phone, SMS, etc. The main objective behind going in for collaborative CRM can be reducing the company costs and improving the services provided.

Analytical CRM finds multiple uses such as taking management decisions, predicting future trends, analyzing customer behavior, planning and executing marketing campaigns and much more.

Operational CRM is mainly concerned with automating customer processes and providing appropriate support to these services.

CRM is not just a mere technology; it is in fact the move towards handling your customers better and more efficiently. The top management should tap CRM’s complete potential to maximize the benefits for their respective organization.

Selected CRM Articles

Rev Up with Automotive CRM Solutions

Auto dealers wade through a maze of information dealing with their auto suppliers - tracking sales, keeping loyal customers, and targeting prospective buyers. The greater goal is getting along fine with auto suppliers before getting the key customers, which can be done with automotive CRM solutions. [Read full article]
 

Is On-Demand CRM Right For Your Company?

In today’s CRM market, a variety of on-demand CRM solutions are available, some extremely popular. Companies are attracted to on-demand CRM by convenience and price. On-demand CRM systems can be quick to set up and are unlikely to need much, if any, investment in new hardware. The monthly contract costs can also seem very appealing. [Read full article]
 

SEO Strategies - Optimize Online Press Releases For CRM

In a fiercely competitive online atmosphere, press releases can be a valuable resource for increasing your company's overall visibility, but only if they're optimized effectively. Remember, this tactic is no longer just about publicizing your latest news. Instead, it's about creating visibility through multiple channels that allow you to connect through content, reaching those audience segments that are relevant to your company and purpose. [Read full article]